Decision Do not be left behind. Decision Making, making decisions based on the facts (data). The key is having the right tools in place that capture the most accurate data. Use the power of Google Analytics™ but you'll need learn how to read the data, interpret the data and then make smart business decisions using that data. LINKS Step-by-Step Linking Building Did you know search engines use links to judge the quality of every page on the web? Without inbound links from trusted websites, it is impossible to be competitive in natural search results. you will learn powerful and effective link building strategies like live directories, vertical portals, social media link building, web-based PR, leveraging relationships, article portals and more. In addition, you will learn about link building landmines, such as, lack of diversification, improper link trading, lack of links to internal content pages, as well as, outbound links Link building is the great foundation of an effective web marketing campaign. Continuing with Google AdWords™ Google AdWords™ Essentials master Google AdWords™ and take the strategy of Paid Advertising to the next level. You will discover additional strategies to improve click-through rates and conversion rates and lower your cost per conversion develop deeper into advanced landing page strategies and split testing strategies. Advanced data analysis will show you how to reallocate your advertising budgets more effectively increasing your. you will be conversant with the best practices used by the most successful AdWords™ advertisers. eBay & Online Auctions seller Strategies Did you know that only 4% of eBay sellers make almost 80% of the sales on eBay You need selling strategies and tactics used by eBay's most successful sellers (uploading pictures, learning how PayPal works, etc.) (eBay's seller help files are free). selling strategies that help your listings get more visibility, clicks and bids, all of which lead to maximizing your profit and cover the effective use of an eBay store, some basic automation strategies like eBay's Turbo Lister, and expanding to auctions beyond eBay. Amazon Marketplace Amazon Selling Strategies Selling your products through Amazon.com is one the best kept secrets of internet marketing. This course will cover the various seller programs that Amazon offers and will explore the strengths and weaknesses of each. Amazon approaches ecommerce and seller policies, and then focusing on seller strategies designed to get your products visible and selling inside Amazonwe will focus on the Pro Merchant and Seller Central platforms .
YOUR DOMAIN NAME Having keywords in your domain name, allows search engines to find you fast. They love URL's with keywords. This is a key factor, now that domain names can be registered with up to 67 characters, it's easy to get a better ranking with key words in your domain name. You may not know that search engines prefer URL's with hyphens, but visitors prefer them without. So register both.
KEYWORDS AND KEY PHRASES These are so important. If you choose words that are too general or too highly competitive (like business, internet, software), your target market will never find your web site. It is your keywords that the search engines look for. The look at the keywords in your Title Tags, Meta Tags, and the body of your text when they rank your web site. They will also use your keywords to categorize your web site. Choose keywords that your target market is also using.
PAY-PER-CLICK SEARCH ENGINES These are much like auctions-they allow you to bid for top-ranking positions under keywords of your choices. You pay whatever you bid for each visitor who searches under your keyword and clicks onto your website. Prices range from a penny to many dollars per click. You only pay for advertising that works-only when someone clicks on your web site. pay-Per-Click Search engines list your site within hours or days at the most. You only need to outbid other sites in order to get the #1 ranking position.
A business plan is an outline of the basic idea and direction of a business. It is a process of evaluating a potential business opportunity and then outlining how that opportunity will be pursued. A business plan brings together the different elements of a business including marketing, operations, human resources, accounting, etc., under a single roof so that all elements can work as a single unit.
Information products are easy to sell, generate quick profits, and have a huge profit margin. Typically, books cost anywhere from one to four dollars to print. But how many books have you seen that cost less than $9.99 or so? Some even retail for $30 or $40. On a book that only costs a couple of bucks to produce, that's some profit margin! You also have to remember that if these items can be printed in hard cover, they can also be downloaded over the Internet directly to your customer, therefore eliminating the wait time for the information or book to reach your customer's doorstep.
If people are researching the Internet for information, and you are provider of information, then your clientele is already searching for you! Let's use a perfect example, Stephen King is a renowned author of hundreds of books. Chances are that you have probably read one. You can pick up any one of his books at a store such as Barnes and Noble. Yet, if you are interested in his newest book or want to see some of the books you haven't read without getting in the car and driving to the book store, you can simply log onto the Internet. You can visit his website where you can satisfy your craving for his literature, or perhaps even have the opportunity to read a portion of the book before you purchase. If you don't have specialized knowledge already, you can summarize industry experts. Find out what the best-selling books are. Find books that all have the same hot topic that people are trying to find out about. Buy these books, read them, and then summarize the information you've digested. Believe me, people will pay to get a large amount of information from different sources in a more concise format. Most people don't take the time to read an entire book, but an "executive summary" version of several best selling books is a desirable commodity. Ok, so what if you don't have a product or information to sell? Read on for some ideas for YOU to put into place on the Internet with your own online business. I will cover each and every idea that relates to a product. But first take a minute to take stock in your hobbies, interests, and personal knowledge. Most people don't realize the potential that lies at their feet. Take at look within yourself, and see what it is that you enjoy most. What are the things you enjoy doing or how do you enjoy spending your time? These things can translate into a product or service for you to sell.
CREATE AN E-BOOK Compile interviews or articles written by others in a particular industry. Make sure you get written permission to republish their work before you do this. Taking others' knowledge and compiling it is a great way to make money online.
CREATE A NEWSLETTER This idea goes back to selling what you know. Set up a newsletter that will email a hint, trick or tip for your industry each day to subscribers. It doesn't matter what industry you are in, you can make this work for you. The trick is to keep the subscription cost low and aim for a high subscriber base.
Automating Your Site I want to discuss creating a fully automated website. If you begin by doing this right from the start, it will save you a lot of time in the future It is very important with your website to start off on the right foot. The answer is very simple. Too many online businesses fail because their owners try to do everything themselves in order to save money..
CHOOSING A DROP SHIPPER When looking for a good drop shipper to enter an agreement with, your best bet is to do some research up front. You should try to work directly with the manufacturer when possible, because this will net you the largest profit margin if you don't have to go through a middleman or distributor.
1 TARGET YOUR MARKET
2 MAKE CONTACT
3 ESTABLISH DIALOG
4 BUILD A DATABASE
5 MAKE MONEY
Do not fall into the trap of scam artists out there that charge thousands of dollars to create a web site.
They take advantage of people who are not web-sawy. As I said before, you can have everything for around $1,500, and that includes a terrific web site. So shop around and compare.
Getting started on the Internet may not take a lot of money, but it will take a lot of hard work, at first. Eventually, you will be able to sit back and enjoy the fruits of your labors, but in the beginning you will have to work to get the business going.
INTERNET MARKETING
A great place to market merchandise is on an e-commerce website. Since most of the suppliers in our system have websites listing many of their products, it will be as simple as using the copy and paste feature on your computer. Since the Internet exposes your product to people all over the world your market base on the web is limited only by your marketing skills. The Internet is a highly competitive marketplace. Knowing what other companies are selling your product for is essential to your success. The Internet does make product research very simple. To explore the market for your particular product just visit the search engine or directory of your choice. Type in the applicable key words that pertain to your product then visit the sites that come up from the Internet search. By doing this you will find out what the competition are selling the product for and what their terms are. By learning this, you can determine if the price you are paying for the product will enable you to meet or beat the competition's price and still make a profit. If you can sell at or below the competition, then by all means put the product on your website. It will produce sales for you.
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Compress the file size of your images - WebGraphics Optimizer is a good program for optimizing and compressing images for the Web. Compressed images will load considerably faster and take up less space as well.
Create a "space" for the graphics on the page - Using HTML, you can specify the dimensions of the graphics that will be loading. By doing this, the browser will "create" the area that the graphic will need before the graphic actually loads. This will allow the rest of the page to display before the graphic shows up, and it allows your viewer to begin reading the information on your site without waiting for everything to load.
Keep the "files" to a minimum - Let me explain. Most browsers are set to a default maximum of four sockets. Each socket allows one file to be downloaded to the computer. So four sockets means four files simultaneously. A web page consists of the HTML "file" and then each graphic is another "file". By limiting the number of files and graphics to around five (the HTML page and four graphics) then the web page and three of the graphics will load up simultaneously, with only one graphic left to load once a socket becomes free. This may not be possible, but it is a good trick to remember when trying to increase loading speeds.
Size & Resolution - On a website, graphics do not need to be large or have a high resolution. This is not print. A resolution of 72 dpi is sufficient and 256 color graphics will be fine. The higher the resolution and color, the larger the graphic file size will be. By lowering the resolution and color, you will save file size and speed.
STORE SHOP
STREET BOOTH
ONLINE INTERNET
STORE FRONT
Your basic business concept Your strategy and how you plan to implement it Your products and services and their competitive advantages The markets you'll pursue The background of your management team and key employees Your financial situation, including your sales projections, expenses and financing needs
