Home Office Network

ONLINE BUSINESS STRATEGIES I Maintenance4kingdom 

A search engine optimized (SEO) listing can generate far more interest than one that is not. The reason for this is simple. Google allows spiders or bots to crawl the listing pages. It finds keywords within the description that are relevant to the keyword that was searched on the search engine and then determines whether or not that page (your listing) is a good page to list in the search engine results page (SERF). 

In the past this was a tactic left only to World Wide Web pages. Online merchants and information sites would use it to get an "organic" placement near the top of the search results. Organic results are results that are listed solely on the content of the website and are usually more trusted than the sponsored links which are paid for by advertisers. 

Now, with this in mind it's easy to see why you should optimize your listing descriptions. If done right you may have a shot at showing up within the organic listings on Google, MSN, or Yahoo (just to name a few). This means that you can potentially reach millions of web surfers who weren't even on Google to begin with! Now isn't that just amazing? The best part is that there is no additional money involved. It just takes some critical thinking, research, and good ad copy writing skills. 

First you need to find relevant keywords for your item. The trick here is to find high ranking keywords that do not have an over abundance of search result competition. You can do this by using the Google Keyword Tool. The use of this tool is described in detail in our "Keyword Research" segment. 

Once you have prepared a list of relevant keywords and phrases it's time to write your listing description. The listing description, from here on out referred to as ad copy, should flow nicely and sound just like normal speech. You can skip on some of the standard grammar rules but try not to sound like a robot. The ad copy should have as much relevant information as possible and try to include some of the better keywords. Do not include a keyword if it has little to do with your item. Most search engines will recognize this and this will immediately drop you far down in the search results. 

If you would like more information on the use of keywords and phrases we would suggest you review our segment on Keyword Selection and Keyword Research. 

Using Keywords 

You can find several websites offering keyword suggestions as well as keyword popularity. Google has their own called Google Keywords, which works fine but there are several out there primarily intended to help pay per click (PPC) advertisers choose keywords or phrases to advertise that 

their lives. Explain what makes your product better than its competition. And as always, explain "what's in it for them". 

Emphasize the benefits, but do NOT make offers you can't stand behind. Remember you want them excited to buy, but not disappointed when you don't deliver what you promised! Give real information, quote real statistics, use testimonials from satisfied customers. The more information you give them, the more comfortable they'll feel about buying from you. 

LET THEM KNOW YOU ARE A REAL PERSON 

Establish a rapport with your customers by letting them know who you are and how you came to be the expert that you are. Tell stories that explain how you came by your experience. Let them see that you are a real person, like them. Help them to develop trust in you and your product. The more comfortable they are with you and your site, the more willing they will be to buy from you. You don't want them thinking that you are just another internet scam! 

FOCUS ON YOUR TARGET MARKET 

Make sure that you keep your target audience in mind. You need to focus on what this audience needs and the benefits that will help them. Keep in mind what they want, how old they are, the education they would have, etc. Do they have any specific needs that you can focus on? Your sales copy will be directed toward this audience, so make sure it is appropriate for them. Don't waste your time selling to the entire world; keep the target in mind when you write your sales copy.

 

 

 

Home Office 2011                                          

 

Home Office 2010                              

 

Home Office 2009

A 

Actual Cost Per Click 

The amount you actually pay for each click, considering your click through rate and the performances of your competitor ads. In this way, you may get to pay less than you bid. 

Ad Group 

An ad group can contain one or more ads targeting the same group of keywords. 

Ad Rank/Ad positioning 

The ad rank is calculated by considering the bid (max. cost per click), the click through rate and ad text. 

ge 

The number of times an ad is displayed, in relation to the number of searches and the other ads in the ad group. 

AdSense 

An advertising program by which Google acts as the intermediary between content sites and web advertisers. 

AdWords Discounter 

The Google tool that allows you to pay less that your maximum bid, as soon as your competition loosens. 

Affiliate 

Someone who sells online other people's products and services and earn from commissions. When you subscribe to an affiliate program you become an affiliate (marketer). 

Affiliate Directory 

A list on the web where you can find affiliate programs. 

Affiliate Link 

A link on your website that refers to a program you are affiliated with. 

Affiliate Marketing 

The sum of activities you develop to promote the programs you are affiliated with. 

Affiliate Network 

A specialized intermediary website that links between affiliate marketers and merchants, providing a wide range of services to both categories. 

Affiliate Program 

A system defined by a merchant site by which it attracts affiliates. 

API 

The acronym from Application Programming Interface. 

Average Cost Per Click 

The average amount you pay when somebody clicks on one of your ads. 

Average position 

Your ad's positioning on the average throughout a period of time. 

B 

Bid 

The maximum amount of money you are willing to pay for a click on your ad; the same as maximum cost per click (Max. CPC). 

Broad Match 

An option that relates to keywords set-up. By using the broad match option, your ad will display for every possible search phrase that uses your keyword phrase. The broad match doesn't consider the topic of the words or the existence of additional words in the search phrase. 

C 

Click Through Rate (CTR) 

The ratio/percentage of the number of times an ad is clicked divided by the number of times an ad is viewed. 

Content Network 

The network of websites that are being subscribed to the Google AdSense program and thus can display the Ads by Google. 

Conversion Rate 

The percent of people that buy your product/service of all who visit your webpage. 

Cookie 

A small text file that you can store on your hard drive and allows you to track the visitors to your website and how many times they come back. 

Copy 

The actual text of your ad or webpage. 

Cost Per Click (CPC) 

The amount of money you pay to a search engine for one click on your ad. 

Cost Per View/Cost Per Impression 

A concept by which you pay not for the clicks on your ad but for the number of people that view your ad. 

D 

Daily Budget 

The maximum amount of money you are willing to spend in one day with Google AdWords. 

Destination URL 

The actual URL of your landing page (the webpage you send your visitors to). 

Display URL 

The "cosmetic" URL that displays in your ad. 

E 

Editorial Guidelines 

A list of do's and don't do's assessed by Google, that you have to know by heart and comply with when using AdWords. 

Exact Match 

A keyword option by which you set your ad to be displayed only when the search phrase you define and that of the internet user match exactly. When you use this option you put your keyword phrases in brackets. 

F 

Full Ad Delivery 

An expression for those ads that are displayed for all the searches that match the keywords they target. 

G 

Geo-targeting 

Geographical targeting. Describes the distribution of your ad to Internet users in different countries. 

Gmail 

The email service from Google. It displays AdSense ads that relate when possible to the subject of the conversation. 

GoTo 

The former name of Yahoo's pay per click program - Overture. 

GoToast 

The former name of Atlas One Point, a bid management service. 

H 

Hit 

When people click on your webpage you say they make hits. 

Home Page 

The main page of your website. Usually not recommended to make it your landing page, because it has less targeted content. 

I 

Impression 

When somebody views your ad but doesn't click on it, it means your ad has got one impression. Impressions are counted by the number of searches that your ad is being displayed for. 

In-house Advertising 

All the advertising activities that are done by one or more people within the company, with no contribution from a specialized agency. 

K 

Keyword/Keyword Phrase 

The term or phrase that a user types in the search box of a search engine, in order to receive more information that relates to that term/phrase. 

Keyword Matching 

A set of options that, when applied to the keywords in your AdWords account, allow you to control the distribution of your ad. Through keyword matching you "tell" the system how exactly to match your keywords with those of the people that make a search. 

Keyword Status 

In your AdWords account, your keywords may have four statuses: Disabled, In Trial, Normal and On Hold. 

Keyword Tool 

A tool that you can use as soon as you set-up your AdWords account. It allows you to estimate numbers like keyword-popularity and maximum cost per click. 

L 

Landing Page 

The webpage that you send your visitors to, through one or more ads. 

M 

Maximum/Minimum Cost Per Click 

The maximum cost per click is the amount of money you have to pay for one click so that your ad ranks best. The minimum cost per click with AdWords is five cents. 

Misspellings 

Errors in spelling. You have to take them into consideration when building your keyword list. The reason is that many people type their search phrases with misspellings, 

but they are still potential targeted traffic for you. 

Merchant 

A person who sells a product or service online. Usually, a merchant is referred to as the person that also opens affiliate programs that you can join. 

Metrics 

All the numbers that you need to know in order to track your campaign results. 

N 

Negative Keyword 

A keyword that defines the term(s) you don't want your ad to display for. 

O 

Organic Results 

The unpaid results which are being displayed at the left of the search engine's results page when somebody makes a search. 

Overture 

The first pay per click program, that belongs to Yahoo, formerly known as GoTo. Today, Overture is the main competitor of Google. 

P 

Paid Placement 

The reverse of organic placement. The system through which you agree to pay so that your ad is displayed on a search engine results page (SERP) 

Pay Per Click (PPC) 

A concept for online advertising where you pay a certain amount of money each time somebody clicks on your ad. 

Pay Per Lead 

The amount of money you spend to generate an action from one visitor. That action doesn't necessarily have to be a purchase, but a subscription to your newsletter for example. 

Pay Per Sale 

The amount of money you need to pay to generate a sale through your website. 

Pay Per View 

The system by which you pay every time when somebody views your ad, even if that person doesn't click on it; A concept that is not very popular anymore. 

Phrase Match 

The option that limits your ad to be displayed only when somebody types in the search box a phrase that includes your keywords, in the same order. 

R 

Reactivation Fee 

The amount of money you have to pay every time you restore full delivery of your account after it has been slowed. 

Relevancy 

The accuracy of the match between the keyword typed in the search box by an Internet user, and the results returned by the search engine. 

Results Page 

The list of resources a search engine returns when somebody performs a search. 

Return On Investment (ROI) 

A percentual expression of the amount of money you gain for the sum you invest. 

S 

Search Engine 

A web-based program that allows users to search and retrieve specific information available on the Internet. 

Search Engine Marketing (SEM) 

A single term definition for both pay per click (PPC) advertising and search engine optimization (SEO). 

Search Engine Optimization (SEO) 

A term that defines the sum of activities you run in order to promote your website as high as possible among the organic results on a search results page. 

Search Engine Results Page (SERP) 

See results page. 

Search Term 

A word or phrase through which a person defines what s/he is looking for. The phrase is used to inquire the database of indexed pages of a search engine. 

Statistics, Stats 

All the data that expresses the results of your campaign: totals, percents, means, evolution curves and predictions. 

T 

Targeted Traffic 

The number of people that visit your website and actually have the potential to become customers right away or at a further moment. 

Tracking URL 

URL that has specific parameters assigned to it, allowing you to gather information about the source of the click, the search query used, and other metrics. 

Traffic 

The number of people that visit your webpage, being led there by your ads. 

Two-tier 

An Internet marketing model that allows affiliates to sign-up for other affiliates. The principle is similar to multi-level marketing. 

U 

Unique Visitor 

The unique IP address that describes the identity of the visitor. 

URL (Uniform Resource Locator) 

A unique sequence of characters that describes the location of a webpage. 

Usability 

The potential of a website to return value to its users as quickly and easily as possible. 

W 

WordTracker 

The keyword tool most widely used by PPC advertisers.

 

 

START TODAY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! 

YOU WILL NEED A WORK PAD AND A COMPUTER

 Start your ideal for your business from your ideals and write theam down on your 8X10 scrach pad, Draw your images as you would like theam to appear on your Advertisement, Web Page, or flyer. You do not have to be an artis to get the main ideal!

PRINTER 

You will need a printer with a scanner and fax machine ( Fax machine optional) www.LEXMARK.com

BUSINESS CARDS 

You will need to order Business cards and a stamp pad with your business information on it, if you would like to have your P.O.Box number on your busisness cards you will have to perchase it before you order cards also, your bussiness phone number and adress should be set up before you order your cards. http://www.vistaprint.com/

P.O.BOX NUMBER 

You will need a P.O.box to receive large amounts of mail.

TRANSPORTATION 

If you are going to do business deals in your city and state you will need transportation to get to place to place, if you are to pass out flyers or advertisements . 

DISTRIBUTION 

If you are to do door to door advertisment or street both work.

BUSINESS PHONE NUMBER

 You will need a business line in your home office.

STAMP WITH BUSINESS  When you order your business cards and your P.O.box 

INFORMATION  have this information put on a ink stamp so when you have to do a large mailing you will not have  to write you information down over and over.

TAX NUMBER 

You will need to go to city Hall to get a tax number or check with your city goverment to see where to go.

 

TWO Dital CAMERAS 

You will need a camera to take pictures to download to your web site,also a back up camra in case of camera failer

WEB SITE YOU will need to Go to www.Mysite and get you a Free website to start working on your web, Also they have banner free websites at low prices.

Stapler , file boxes, Rubberbans, index cards , 500 enevelopes, Find you a kinkos or resonable print shop to do print jobs you do not want to do, also the libary has printers that the public can use at 10. a copy.